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Book Review: Romancing the Brand
My note: I’m always on the lookout for good, strong brand thinking and it looks like my Cameroonian colleague Patrick Mayoh is as well. This is a book I’d not heard of previously, but you can bet that...
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Simple Messages Build Brands in Today’s Shareable World
I was making a presentation at a new client’s offices this past week, and we were talking about the importance of delivering key messages consistently, across all communications mediums, whether that’s...
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Subway’s Jared is a Cautionary Tale for B2B Brands
I observed with interest last week the situation involving long-time Subway ad spokesperson Jared Fogle, and it became quickly apparent that this tale has implications for B2B brands. Namely, take...
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“Really Cool” Websites Don’t Necessarily Build a Brand
TSN Communications made some really good points in a blog entry it posted last week about web design. The bottom line is that form follows function; the look is dictated by what you want your followers...
View ArticleSubway Situ Just Proved a Social Media Point for B2Bs
Last month I wrote about how the situation involving long-time Subway ad spokesperson Jared Fogle had implications for B2B brands. I was literally just now reminded of another reason why. Before I...
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Innovation Aside, is the Apple Brand Heading Toward a Crossroads?
Christopher Mims’ Keywords column in this morning’s WSJ had a bold headline: Apple’s True Strengths Don’t Lie in Innovation. And so to me, the question: If so, is the Apple brand at a crossroads? Now,...
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“People Don’t Read” and the Delicate Balance for Brands
So this just happened (recently) – the head of Facebook’s EMEA operations said that the social media site “will be probably all video” in five years, according to a Quartz piece with the compelling...
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Where People Intersect with a Brand’s Promise and Visual Representation
A brand is represented by people – and to me, that’s just as important as any logo, collateral, website or slogan, perhaps more important. Because, as Marty Neumeier says, a brand isn’t what you say it...
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IMTS 2016 Preview: Messaging Used to Market IoT, In-sourcing, Energy Savings...
My note: We’re getting ready for the International Manufacturing Technology Show 2016 – it’s going to be a really groundbreaking show, and my colleague Lisa Balcerak at Balcerak Communications provides...
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IMTS 2016 Observations: Lots of Machine Boasting, Not a Lot of Solid Branding
By Lisa Balcerak,president of Balcerak Communications based in the Milwaukee, Wis., area. Last week at IMTS I had the chance to see the key trends in the manufacturing industry. In my Sept. 6 post, I...
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